dgm blog topic

Conversion Management
Multivariate Testing & Landing Page Optimisation

Testing is the key to maximising any online marketing campaign. The same is true of your website. Driving traffic, cost effectively, is only part of the story to a successful online strategy. You also need to optimise your website so that you are maximising conversions. By not giving attention to this part of the online equation could result in undoing all the hard work of getting visitors to your site in the first place.

Making changes to your website without properly testing whether that change will make a positive impact can therefore actually harm your business. Objectively testing content combinations to prove which generates the most revenue is impossible unless you have the right processes and testing solution in place.

Conversion testing replaces subjectivity and guesswork with an iterative approach capable of qualifying which changes should be made based on feedback from all your online traffic. This offers both a systematic approach to testing whilst giving you the best chance to improve the performance of your site.

How does it work?

dgm has partnered with a market leading* multivariate testing solution called Maxymiser. The technology allows website owners to serve multiple variants to visitors and measures the conversion rates. Reports show how different pages or combinations of variants are performing and once the most effective combination is identified this can then be presented to all your traffic for greater improved performance.

What are the benefits?

• The risk and cost associated with design cycles are removed
• Hassle free - Technical integration is simple and only needs to be done once
• dgm & Maxymiser supports the entire process as a fully managed solution. No need to hire additional resource internally
• Revenue uplift is attributed to specific changes using a robust testing methodology.

What can I test?

The technology will allow you to test all areas of your site including dynamic content, AJAX, Flash and is not limited to:

• Landing Pages
• Category Pages
• Search results Pages
• Sign-ups Forms
• Customer Journeys
• Navigation Testing
• Promotions Testing
• Product Pages
• Features and Sales Points
• Multi Stage Check Outs

                                                               
How do I start?

This process of discovery starts with a testing plan after an initial consultation process.

Please contact one of our experts for an initial free site assessment.

*Market leading technology by market share in Europe

dgm Conversion Management - Landing Page Optimisation & Multivariate Testing

Contact the experts at dgm about website conversion management (landing page optimisation & multivariate testing) services for your website.

After evaluating the market, E*TRADE commissioned dgm Australia to undertake all Search Marketing activity. It is a testament to dgm Australia's experience that since the campaign's inception account numbers have increased, while costs to acquire new users have reduced below our acquisition targets.

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