Our Technology - IQ Analytics

dgm’s proprietary search marketing technology is an industry leader that ties in a bid management system with an analytics package.

Allocating Sales to a Traffic Source

• Industry standard – Last Click Wins
• 70% of all sales have more than 1 traffic source (click) contributing to the sale/conversion
• Average number of clicks per sale is 3.36 (IQ clients Dec 08)
• This means that 70% of contributing traffic sources or KeyWords would be ignored

Therefore it is imperative to understand what traffic sources or KeyWords played a role in a transaction and place a value to those source or KeyWords based on their contributing role. In IQ a source can be provided with an ‘Equity Share’. To allocate budget successfully you need to be able to look at your traffic and sales in multiple perspectives:

• Last Click
• First Click
• Equity Share
• 30 Day contribution

Reporting

IQ’s easy to use interface provides users access to granular data that is unsurpassed.

• Accountable Analytics
  • Granular reporting through filters
  • Transparency and accountability
  • Individual user data
  • Who, where from, multiple visit, sale/action, LTV

• Accessible Analytics
• All data available through API
• Fully customisable reporting
• Full online pivot table reporting in user friendly way
• Visualise and analyse your data in the system
• Template or schedule reporting as you wish

dgm have proven yet again they are experts in their field, their diligence, knowledge and professionalism is excellent with both external agencies and clients. I would strongly recommend them.

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